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BrightSpring Health Services’ focus on quality home- and community-based care has led to massive growth. However, a growing shortage of clinical talent was putting pressure on BrightSpring’s talent acquisition team. A new approach was needed to properly staff over 40 brands under the company’s umbrella. Leadership implemented a three-pronged approach: clarify the employee value proposition, improve recruiting infrastructure, and deliver an exceptional employee experience.
One challenge the BrightSpring hiring team faced in attracting talent was articulating employee benefits such as flexible scheduling and the value of doing work with a tangible impact.
BrightSpring turned to Video Studio to produce employee video testimonials. The hiring team asks employees to record a 30- to 60-second video answering questions such as, “What are you proudest of about what you do every day?” and “Why would you recommend someone work here?”
“Video testimonials have been really effective in conveying to our potential candidates what it’s like to work here without having to rely on recruiters selling them,” says Maria Schaefer, VP of Enterprise Talent Operations. “It’s an authentic story that’s being told.”
BrightSpring also invested in modernizing and improving the team’s recruiting infrastructure. For example, the company takes advantage of iCIMS integration with Indeed Quick Apply. Once someone hits “quick apply” on Indeed, it automatically transfers their information to the ATS. Recruiters can see the newly created candidate profile and act right away.
Additionally, BrightSpring has started to automate its employee referral program. Previously, the process was clunky and difficult for employees to submit referrals. Now, referred employees make up 24% of its hires (the second largest source across the company) and have a higher retention rate. By automating and integrating the process with iCIMS, the team has made it easier for employees to submit referrals, improved transparency and increased participation.
By using iCIMS as the cornerstone for a streamlined hiring process, the BrightSpring team has amassed a couple million unique applicant profiles and increased applicant flow by 242%, going from ~700 to 2,400 applications per day.
Schaefer believes that her recruiters are responsible for selling BrightSpring as somewhere people want to work. “But we can’t rely on them to effectively sell our company if they don’t have a positive employment experience themselves.”
So, ensuring that team members have the proper tools and training to do their jobs effectively is important. While streamlining processes has been beneficial for candidates, it has also helped Maria retain her talent acquisition team. Thanks to a much-improved employee experience, BrightSpring reduced recruiter turnover by 68%.
With iCIMS, we’ve been able to provide the whole picture of what TA is producing and how the experience is going. It’s been tremendous for building internal trust and partnership within the organization.
VP of Enterprise Talent Operations, BrightSpring Health Services
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